I know that you have thought about using Google My Business to market your restaurant to Londoners. If you’re a restaurant owner, then you’ve likely tried to get your restaurant ranked higher than other London restaurants on Google My Business. If not, then now is the time to start! Many restaurants are trying to find out how they can rank higher and stay at the top of search results for their desired keywords. This blog post will give you actionable ideas about how to improve your restaurant’s rankings on Google My Business in London and get more customers coming in through the door and simplify your marketing!
Google My Business is a free and easy way to manage your online presence on Google. It’s also the best way for customers to find you when they search on Google Maps or Google Search. Once you register, you can add photos of your business and fill out information like restaurant open hours, available services, contact info—and even offer discounts—so your customers can find the information they need and get in touch with you.
Google My Business helps restaurants connect with customers: “90% of consumers use Google to help them make a decision about where to eat2018, TechCrunch
When using Google My Business to market your restaurant, you will receive an average rating that is 20 points higher than those who don’t, as well as a 15% increase in online reviews. Restaurants with active and well maintained GMB listings get more than double the phone calls on average compared to those restaurants that don’t have their own listing.2018, Google
What do you need to know before starting your restaurant optimization? There are a few things to get done first. These include registering with Google My Business, checking if the business is already registered and needs updating, understanding what Keywords can help increase your ranking on google my business in London. The list goes on but these are the essentials.
When it comes to search engine marketing of your restaurant in the London neighbourhood, Google My Business can really help your restaurant’s website and GMB listing to get listed higher on search results for relevant searches such as “Brazilian restaurants in London” or “vegetarian friendly places near me.” As you can see, you need to be precise when choosing a keyword to optimise for your restaurant ranking in London. These “SEO keywords” are words that people search for in search engines. Ideally, you want your restaurant’s website and Google My Business to provide people with answers and details to the queries that they are typing into the search engines. The more relevant and specific your descriptions are to the keywords that people type, the better the chances that your restaurant will be recommended to people via Google My Business as well as Google or Bing’s search results.
As a seasoned Search Engine Marketing professional myself, the very first thing I look at optimising when working on a restaurant’s organic search strategy is the Google My Business Listing. These are the actions that I recommend for using Google My Business to get new customers through your business’ doors.
1) Use it to collect and flaunt your restaurant’s reviews. Imagine you want to visit a restaurant in any part of London and you do a google search. Chances are you’ll be drawn to the restaurant with the most reviews. As a restaurant owner, you need to encourage your customers to give you reviews on Google My Business. You need to make this as easy as possible, for instance, you can place a QR code on your menu or receipts that encourages customers to go straight to your restaurant’s google my business page to give you a review. You can go further and give them an incentive for this such as a FREE soda or anything you can generously give them. With time, you’ll see the reviews quickly pile up. Don’t be scared of any seemingly negative review, all you should do is to politely reply to the review to resolve the dispute. This signal shows people that you actually care and are in fact actively in touch with them.
2) Use it to show off your restaurant through photos and videos to a large audience without the expense of paying for a billboard or TV commercial. Show off the interior of your restaurant in detail. Maybe while they’re looking at pictures on their computer, customers will start daydreaming about coming over for dinner. Take them through the kitchen. They’ll be able to see all of your equipment and appliances, as well as get a sense for how clean you keep it. Do you know that Google wants to give customers a real life feel of your restaurant? As such even 360-degree photos showing your restaurant in detail can be an excellent add on. You can as well link to your restaurant’s virtual tour. (Here’s an article we wrote about using virtual tours for restaurant marketing. If you want to see more examples of restaurants using virtual tours, you can view them from here). You can as well encourage customers to take and post their own pictures of your restaurant on Google My Business.
As you have seen, Google My Business is a great way to market your restaurant especially in a city as competitive as London. If you’re not harnessing the power of Google, it may be time to get started with this free tool for business owners! We can help make sure that google my business matches up with other parts of your marketing strategy by doing a complimentary free audit. Contact us today if you want more information about how we can help optimize your digital presence. Here is a sample virtual tour of a restaurant.